Boss Coffee

Boss Coffee: Gotta catch em all gotta catch em all.

Found in vending machines all over Japanese cities and workplaces, running around just over 1USD a pop. As you can tell from the above photo, I’m slightly addicted. Tommy Lee Jones is the official spokesman for the company and in Japan he is practically a deity. It seems like they invent a new variety every week, and sometimes it feels like they invent a particular variety that they will include in just one rarely-used rusty vending machine behind a gas station in the middle of nowhere so that the vending machine’s sales will boost, and then sell it nowhere else except this one location. A few of those in the above photo I have only seen once or twice. The Japanese truly are master marketers.

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